![]() I hope that all the young guys who don’t get to come uptown and get a suit from me can look up in Times Square and see themselves on that sign. “With Gap, we’re bringing those streets together. “Here in Harlem, 125th street is the center of our cultural world, but 42nd is the center of the universe,” he says. That's so meaningful each picture creates a memory and tells a story.”Īs with every project he undertakes, Dap hopes that his Gap collaboration reflects and honors Black culture. Daniel Dapper Dan Day pioneered luxury hip-hop fashion in the 80s and 90s by remixing high-end brands into urban streetwear. Leather Jacket Hoodies better than HALF PRICE & all footwear now under 50. ![]() “The Gap ads on 42nd street are huge people pose in front of them with their kids. Day opened Dapper Dans Boutique in 1982, catering to the drug kingpins and gangsters of Harlem, and a few big-name celebrities. The H.D Winter Sale is on Get up with up to 80 off on Jackets & Extreme Weather Waterproof Coats. “, the streets were blocked off, but there were people who jumped the barricades to take a picture of themselves with me there in the window,” he says. The images of Black prosperity on display presented a direct opposition to the former president’s ideology. They make Dap fondly remember his Gucci ads in the windows of the brand’s 55th street flagship, adjacent to Trump Tower. With the campaign hanging in the center of Times Square, those messages are impossible to miss. “I still remember my first pair of khakis and how I used to starch them, but you can find a farmer in the most remote part of the country who knows what the Gap is, so it’s a big deal to be a part of this distinctly American thing.” “The Gap represents accessible style everyone can be a part of it while still being themselves,” Dap shared via Zoom from Harlem. He also knew that joining forces with the retailer was a powerful opportunity. Inspired by the streets of Harlem and Dapper Dans custom pieces from his 80s archives, the collab ranges from apparel to footwear, eyewear, leather bags, and more. The man who created the template for hip-hop style by outfitting rap stars in custom pieces that utilized the logos of luxury houses, Dap is the right person to remix Gap’s signatures. Still, they’ve united for a limited edition hoodie that reimagines the classic Gap campus sweatshirt. Two of American fashion’s most recognizable entities, the Harlem fashion legend and the San Francisco-based mall staple represent opposite ends of the style spectrum. Collaboration is fashion’s new normal, but few moments of brand synergy are as compelling as Dapper Dan’s partnership with the Gap.
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